JCDecaux - Climate Week NYC 2024 OOH Ads
JCDecaux's initiative went beyond traditional advertising by transforming urban spaces into interactive educational platforms. For instance, Horizon Media launched an interactive climate awareness campaign during Climate Week, utilizing JCDecaux bus stops equipped with digital displays that featured a gamified carbon footprint calculator. This approach not only engaged the public but also provided actionable insights into individual sustainability practices.
A standout feature of the campaign was the collaboration with ART 2030, which displayed 21 art pieces addressing ecological change on JCDecaux bus shelters throughout New York City. This integration of art and advertising effectively raised public awareness about environmental issues.
- Environmental advocates and sustainability-focused organizations
- Business leaders and policymakers attending climate Week NYC
- General public and New York city residents
- Artists and creatives interested in ecological themes
- media and advertising professionals
TARGET AUDIENCE
About the
Campaign -
JCDecaux's initiative went beyond traditional advertising by transforming urban spaces into interactive educational platforms. For instance, Horizon Media launched an interactive climate awareness campaign during Climate Week, utilizing JCDecaux bus stops equipped with digital displays that featured a gamified carbon footprint calculator. This approach not only engaged the public but also provided actionable insights into individual sustainability practices.
Core Theme of the Campaign -
1. Transforming City Streets e� During Climate Week NYC 2024, JCDecaux turned Manhattan's bus shelters and newsstands into vibrant displays promoting environmental awareness.
2. Art Meets Advocacy e� Partnering with ART 2030, they showcased 21 art pieces on ecological change, blending creativity with activism.
3. Interactive Engagement e� Collaborations led to interactive installations, like Horizon Media's carbon footprint calculator at select bus stops, making sustainability personal and actionable.
4. Strategic Placements e� Ads were strategically placed near UN headquarters and major event venues, ensuring they caught the eyes of attendees and passersby alike.
5. Diverse Advertisers e� Brands like EcoLab and Watershed joined in, using these platforms to highlight their own sustainability initiatives.
6. Consistent Commitment e� This marked JCDecaux's sixth year as the official media sponsor for Climate Week NYC, reinforcing their dedication to environmental causes.
7. Global Reach e� The campaign not only targeted New Yorkers but also resonated with a global audience, emphasizing the universal importance of climate action.
8. Beyond Advertising e� By integrating art, technology, and strategic messaging, JCDecaux showcased how outdoor advertising can be a powerful tool for social change.