International Air Transport Association (IATA) - Wings of Change Europe 2024
The conference underscored a pivotal shift towards integrating sustainability with competitiveness. By addressing environmental concerns alongside economic goals, WOCE 2024 highlighted the industry's commitment to a holistic approach in shaping the future of air transport.
A key highlight was the emphasis on aligning industry and governmental efforts to bolster Europe's aviation sector. Discussions centered on policy reforms, sustainability initiatives, and collaborative strategies to navigate current challenges and future opportunities.

- airline and airport executives
- government officials and policymakers
- Aviation industry Stakeholders
- Consultants and legal experts in Aviation
- Technology and solution providers
- media and industry analysts
TARGET AUDIENCE
About the
Campaign -
The conference underscored a pivotal shift towards integrating sustainability with competitiveness. By addressing environmental concerns alongside economic goals, WOCE 2024 highlighted the industry's commitment to a holistic approach in shaping the future of air transport.

Core Theme of the Campaign -
1. Setting the Scene in Rome e� In November 2024, aviation leaders gathered in Rome for WOCE, focusing on making European aviation both competitive and green.
2. Big Names, Big Ideas e� Key figures like Filip Cornelis from the European Commission and CEOs from major airlines discussed how to keep Europe's skies efficient and eco-friendly.
3. Sustainability Takes Center Stage e� The buzz was all about balancing business with the planet's needs, ensuring flights are both profitable and environmentally friendly.
4. Policy Talk e� There were candid conversations about tweaking regulations to help airlines operate smoother and greener.
5. Tech and Innovation e� The event showcased how digital tools can revolutionize air travel, making it more efficient and customer-friendly.
6. Networking Galore e� Attendees had ample opportunities to connect, share ideas, and collaborate on future projects.
7. Looking Ahead e� The consensus? Europe's aviation sector is gearing up for a future where competitiveness and sustainability go hand in hand.
8. A Collaborative Effort e� The event highlighted the importance of industry and government working together to navigate the challenges and opportunities ahead.