Industry City - Creative Web Layout
The website's design draws inspiration from the industrial architecture of Industry City's historic campus. By incorporating bold, blocky layouts and an exposed grid system, the site reflects the physical space's aesthetic, creating a cohesive brand experience that bridges the digital and physical realms.
A standout achievement of this campaign was the recognition by the Netty Awards, where Industry City's website won the award for Creative Web Layout in the Mixed-Use Development category. This accolade underscores the site's innovative design and functionality, which seamlessly blend consumer and business content.
- consumers: individuals seeking dining, shopping, and entertainment experiences within industry City.
- businesses: Companies and Entrepreneurs interested in leasing office or retail spaces within the campus.
TARGET AUDIENCE
About the
Campaign -
The website's design draws inspiration from the industrial architecture of Industry City's historic campus. By incorporating bold, blocky layouts and an exposed grid system, the site reflects the physical space's aesthetic, creating a cohesive brand experience that bridges the digital and physical realms.
Core Theme of the Campaign -
1. Dual-Purpose Design: The website effectively caters to both visitors and potential lessees, providing tailored content and navigation paths for each audience.
2. Dynamic Content Management: A flexible content management system allows for frequent updates, ensuring the site reflects the ever-evolving activities and offerings at Industry City.
3. Interactive Features: Elements such as interactive maps and event calendars enhance user engagement by making it easy to explore the campus's amenities and schedule.
4. Visual Storytelling: High-quality photography and videography capture the essence of Industry City's community, conveying its vibrant atmosphere to online visitors.
5. User-Centric Navigation: Intuitive navigation ensures users can effortlessly find information relevant to their interests, whether it's attending an event or leasing a space.
6. Performance Metrics: Since its launch, the website has attracted 60,000 to 70,000 monthly visitors with an engagement rate exceeding 50%, demonstrating its effectiveness in reaching and retaining users.
7. Lead Generation: The site has successfully generated nearly 1,000 leasing leads since January 2024, highlighting its role as a valuable tool for business development.
8. Awards and Recognition: The Netty Award for Creative Web Layout in the Mixed-Use Development category validates the site's excellence in design and functionality.