IDS - The devil is in the detail campaign
The campaign cleverly plays on the idiom "The devil is in the details," suggesting a catch or mysterious element hidden in the intricacies of data, making it engaging and thought-provoking
Emphasis is placed on the idea that success in digital transformation lies in meticulous attention to data quality, highlighting the phrase "Devil in the Data" to convey the significance of details
Targeting - Businesses and organizations undergoing digital transformation, with a specific interest in data quality and management
TARGET AUDIENCE
About the
Campaign -
The campaign cleverly plays on the idiom "The devil is in the details," suggesting a catch or mysterious element hidden in the intricacies of data, making it engaging and thought-provoking
Core Theme of the Campaign -
- The campaign by IDS revolves around the crucial role of data quality in successful digital transformation.
- It cleverly uses the idiom "The devil is in the details" to underscore the importance of paying attention to the finer points of data management.
- The focus is on businesses and organizations seeking growth through digital transformation and data quality improvements.
- It advocates a meticulous approach to data management, citing it as the key to achieving 100% certainty and growth
- By bringing attention to the hidden challenges in data, the campaign aims to guide companies through a successful digital transformation journey