The campaign uses relatable humor to challenge and satirize old business rules, making it clear that HP's products align with a modern, flexible work environment.
The campaign primarily targets professionals and businesses looking for modern solutions, likely appealing to tech-savvy individuals who value innovation and efficiency.
TARGET AUDIENCE
About the
Campaign -
Instead of taking a serious tone, HP employs wit and light-heartedness, allowing viewers to laugh at the absurdity of outdated practices while appreciating the need for evolution in work culture.
Core Theme of the Campaign -
1. HP aims to resonate with the new generation of workers who prefer flexible and innovative work environments.
2. The humorous approach makes the message more relatable and memorable.
3. By addressing outdated business rules, HP positions itself as a forward-thinking brand.
4. The campaign encourages a shift in perspective about work practices.
5. It highlights HP's commitment to enhancing workplace efficiency through technology.
6. The campaign emphasizes the importance of adaptability in the modern workforce.
7. HP successfully combines humor with a strong brand message, making it stand out in a crowded market.
8. campaign reflects a cultural shift in how businesses perceive work dynamics.