Hot Wheels - Hot Wheels City Experience
An intriguing aspect of the Hot Wheels City Experience is its integration of augmented reality (AR). In the Virtual Hot Wheels Track Room, attendees can craft custom tracks using AR technology, with markers triggering interactive tracks and cars, offering a futuristic and immersive building experience.
A standout feature of the campaign is the Design Center, where visitors can digitally customize their dream Hot Wheels vehicles on tablets. These designs come to life on large screens, allowing participants to see their creations in action, enhancing the hands-on experience.
- children and Families: providing hands-on activities like go-karting, painting workshops, and interactive exhibits designed for Younger enthusiasts.
- Collectors and enthusiasts: Offering exclusive displays, such as the Hot Wheels Legends Tour winners, and a range of collectible merchandise for dedicated fans.
- General Visitors: appealing to individuals interested in automotive history, Design, and interactive entertainment suitable for all ages.
TARGET AUDIENCE
About the
Campaign -
An intriguing aspect of the Hot Wheels City Experience is its integration of augmented reality (AR). In the Virtual Hot Wheels Track Room, attendees can craft custom tracks using AR technology, with markers triggering interactive tracks and cars, offering a futuristic and immersive building experience.
Core Theme of the Campaign -
1. Interactive Stations: Over 10 hands-on stations where visitors can engage in activities like designing custom cars and racing on giant tracks.
2. Design Center: A creative space where attendees can digitally design their own Hot Wheels cars, which are then animated on large screens, bringing their creations to life.
3. Virtual Track Room: An augmented reality experience allowing visitors to build and customize Hot Wheels tracks, enhancing interactive play.
4. Go-Kart Area: A dedicated space for both children and adults to experience the thrill of racing in a safe and controlled environment, fostering a sense of competition and excitement.
5. Hot Wheels Museum: An exhibit showcasing the rich history of Hot Wheels, featuring iconic models and collections, providing educational insights into the brand's legacy.
6. Exclusive Merchandise: A retail section offering limited-edition products, such as the McLaren F1 designed by Gordon Murray, catering to collectors and fans seeking unique memorabilia.
7. Family-Friendly Activities: A variety of activities designed for all ages, including painting workshops, a Hot Wheels laboratory, and a playground, ensuring a wholesome experience for families.
8. Food and Beverage Options: A selection of food trucks and dining options to cater to diverse tastes, ensuring visitors have a comfortable and enjoyable visit.