A standout advertisement features a comedic situation involving a porta-potty, which adds a surprising twist and engages viewers with its humor.
The campaign primarily targets young homeowners and renters who may feel overwhelmed by insurance choices and are looking for a modern, easy-to-understand option.
TARGET AUDIENCE
About the
Campaign -
By embracing a humorous approach, Hippo seeks to break the stereotype of traditional insurance advertising, making the concept of home insurance feel more approachable and less daunting.
Core Theme of the Campaign -
1. Hippo Insurance aims to simplify home insurance with a fun twist.
2. The campaign's humor addresses common anxieties about homeownership and insurance.
3. The porta-potty ad is both unexpected and memorable, making it shareable.
4. The ads are strategically placed on platforms like YouTube and social media.
5. It positions Hippo as a friendly, relatable brand in a traditionally serious industry.
6. The light-hearted nature encourages discussions among viewers about home insurance.
7. campaign showcases Hippo's innovative approach to connecting emotionally with customers.