Hasselblad - Create to Inspire
Hasselblad not only provides cutting-edge photographic tools but transforms the act of photography into a collective journey of inspiration, where every click is a contribution to a shared narrative of creativity and beauty.
At the core of the "Create to Inspire" campaign is the promotion of self-expression through the powerful medium of Hasselblad cameras, fostering a community of passionate storytellers who capture and share the essence of their unique perspectives.
Targeting - Photographers, both amateur and professional, who seek to elevate their craft and contribute to a global tapestry of visual storytelling.
TARGET AUDIENCE
About the
Campaign -
Hasselblad not only provides cutting-edge photographic tools but transforms the act of photography into a collective journey of inspiration, where every click is a contribution to a shared narrative of creativity and beauty.
Core Theme of the Campaign -
1. Launchpad for Creativity: "Create to Inspire" serves as a launchpad, inviting photographers to explore and experiment with the capabilities of Hasselblad cameras.
2. Monthly Challenges: The campaign introduces monthly themed challenges, encouraging participants to push their creative boundaries and share their interpretations.
3. Global Community Hub: A dedicated online platform becomes a hub for the global Hasselblad community, providing a space to showcase work, exchange ideas, and form connections.
4, Exclusive Workshops: Hasselblad partners with renowned photographers to conduct exclusive workshops, offering insights and techniques to participants.
5. Featured Photographer Spotlights: Each month, the campaign shines a spotlight on a featured photographer, sharing their story and the inspiration behind their work.
6. Creative Resources: The campaign offers a wealth of creative resources, from tutorials to downloadable presets, empowering photographers to enhance their skills.
7. Social Media Engagement: Hasselblad actively engages with participants on social media platforms, fostering a sense of community and amplifying outstanding contributions.
8. Limited-Edition Collaborations: Exclusive, limited-edition products and collaborations are unveiled as rewards for standout contributions, adding a collector's touch to the campaign.
9. Inspiration Series: Hasselblad curates an ongoing series of inspirational stories, demonstrating the diverse ways in which photography can impact and enrich lives.
10. Closing Gallery Event: The campaign culminates in a virtual or physical gallery event, showcasing the most compelling works from participants, further reinforcing the collaborative and inspiring spirit of "Create to Inspire."