Harley-Davidson - Harley-Davidson 2025 Lineup
Harley-Davidson's commitment to innovation is evident with the integration of the powerful Milwaukee-Eight 117 V-twin engine across six refreshed Cruiser models, delivering enhanced performance and a thrilling riding experience.
The introduction of the Street Glide Ultra stands out, offering riders a blend of comfort and advanced features ideal for long-distance touring.
- Long-distance Tourers: Riders seeking comfort and reliability for extended journeys.
- performance enthusiasts: those desiring powerful engines and dynamic handling.
- Urban Riders: individuals looking for stylish and agile motorcycles suitable for city commuting.
TARGET AUDIENCE
About the
Campaign -
Harley-Davidson's commitment to innovation is evident with the integration of the powerful Milwaukee-Eight 117 V-twin engine across six refreshed Cruiser models, delivering enhanced performance and a thrilling riding experience.
Core Theme of the Campaign -
1. Expanded Touring Options: The Street Glide Ultra offers a new choice for touring enthusiasts, combining classic style with modern amenities.
2. Cruiser Lineup Enhancements: Models like the Low Rider S, Low Rider ST, Breakout, Heritage Classic, Fat Boy, and Street Bob receive updates, including the integration of the Milwaukee-Eight 117 engine.
3. Advanced Technology Integration: The 2025 models feature modern technology, such as improved infotainment systems and rider-assistance features, enhancing safety and convenience.
4. Refined Aesthetics: Harley-Davidson maintains its iconic design language while incorporating contemporary elements, appealing to both traditionalists and modern riders.
5. Performance Upgrades: The Milwaukee-Eight 117 engine provides increased torque and horsepower, delivering a more exhilarating ride.
6. Comfort Features: Enhanced seating and ergonomics ensure rider comfort during long journeys, reflecting Harley-Davidson's focus on touring capabilities.
7. Customization Opportunities: The 2025 lineup offers various customization options, allowing riders to personalize their motorcycles to match their preferences.
8. Global Availability: The new models are available at authorized Harley-Davidson dealerships worldwide, making them accessible to a broad audience.