Gymshark - Celebrity prank campaign
Gymshark's unique approach involved turning a prank into a marketing strategy. By involving celebrities in a light-hearted joke, they created a memorable and shareable experience, leveraging the celebrities' reactions to generate social media engagement
The key highlight was celebrities unknowingly participating in the prank by recording birthday wishes for a non-existent person, 'Jim Shark.' The humorous results of the prank were shared on social media, creating entertainment and visibility for Gymshark
Targeting - Gymshark's existing and potential customers who follow and engage with celebrities on social media platforms. The goal was to increase brand visibility and create a buzz around Gymshark's offerings
TARGET AUDIENCE
About the
Campaign -
Gymshark's unique approach involved turning a prank into a marketing strategy. By involving celebrities in a light-hearted joke, they created a memorable and shareable experience, leveraging the celebrities' reactions to generate social media engagement
Core Theme of the Campaign -
- Gymshark orchestrated a celebrity prank campaign.
- Celebrities were tricked into wishing 'Jim Shark' a happy birthday.
- The prank aimed to engage both celebrities and Gymshark's audience.
- Results of the prank were shared on social media for entertainment.
- Gymshark turned the prank into a unique marketing strategy.
- Memorable and shareable experience created through celebrities' involvement.
- Targeted audience includes Gymshark's customers and social media followers.
- Goal was to increase brand visibility and create a buzz around Gymshark's offerings.