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Gymshark - Celebrity prank campaign

Gymshark's unique approach involved turning a prank into a marketing strategy. By involving celebrities in a light-hearted joke, they created a memorable and shareable experience, leveraging the celebrities' reactions to generate social media engagement

The key highlight was celebrities unknowingly participating in the prank by recording birthday wishes for a non-existent person, 'Jim Shark.' The humorous results of the prank were shared on social media, creating entertainment and visibility for Gymshark

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Targeting - Gymshark's existing and potential customers who follow and engage with celebrities on social media platforms. The goal was to increase brand visibility and create a buzz around Gymshark's offerings

TARGET AUDIENCE

About the

Campaign -

Gymshark's unique approach involved turning a prank into a marketing strategy. By involving celebrities in a light-hearted joke, they created a memorable and shareable experience, leveraging the celebrities' reactions to generate social media engagement

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Core Theme of the Campaign - 

- Gymshark orchestrated a celebrity prank campaign.

- Celebrities were tricked into wishing 'Jim Shark' a happy birthday.

- The prank aimed to engage both celebrities and Gymshark's audience.

- Results of the prank were shared on social media for entertainment.

- Gymshark turned the prank into a unique marketing strategy.

- Memorable and shareable experience created through celebrities' involvement.

- Targeted audience includes Gymshark's customers and social media followers.

- Goal was to increase brand visibility and create a buzz around Gymshark's offerings.

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