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GLS Group - "Connecting Europe and the USA" highlighting expanded international delivery services.

By combining its robust European ground network with U.S. operations, GLS provides competitive international delivery services, positioning itself as a formidable alternative to established carriers.

The integration offers near express-level transit times, live tracking, and flexible redirection options, ensuring a seamless experience for customers.

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The campaign targets businesses and individual customers seeking efficient and reliable parcel delivery services between Europe and the USA.

TARGET AUDIENCE

About the

Campaign -

By combining its robust European ground network with U.S. operations, GLS provides competitive international delivery services, positioning itself as a formidable alternative to established carriers.

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Core Theme of the Campaign - 

1. Direct Integration: GLS has merged its U.S. services with its European network, facilitating direct parcel deliveries between the two regions.

2. Enhanced Transit Times: Customers can expect delivery times comparable to express services, with packages reaching destinations in as little as four to six days.

3. Comprehensive Tracking: The service includes live tracking features, allowing customers to monitor their parcels in real-time.

4. Flexible Delivery Options: Recipients have the flexibility to redirect parcels, enhancing convenience and satisfaction.

5. Competitive Pricing: GLS offers these international services at competitive rates, making them accessible to a broad customer base.

6. Strategic Expansion: The integration aligns with GLS's strategy to strengthen its global presence and service offerings.

7. Upcoming Developments: Plans are underway to integrate Canadian services into the GLS network, further enhancing transatlantic delivery options.

8. Customer-Centric Approach: The campaign underscores GLS's commitment to providing reliable and efficient delivery solutions tailored to customer needs.

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