GLS Group - "Connecting Europe and the USA" highlighting expanded international delivery services.
By combining its robust European ground network with U.S. operations, GLS provides competitive international delivery services, positioning itself as a formidable alternative to established carriers.
The integration offers near express-level transit times, live tracking, and flexible redirection options, ensuring a seamless experience for customers.

The campaign targets businesses and individual customers seeking efficient and reliable parcel delivery services between Europe and the USA.
TARGET AUDIENCE
About the
Campaign -
By combining its robust European ground network with U.S. operations, GLS provides competitive international delivery services, positioning itself as a formidable alternative to established carriers.

Core Theme of the Campaign -
1. Direct Integration: GLS has merged its U.S. services with its European network, facilitating direct parcel deliveries between the two regions.
2. Enhanced Transit Times: Customers can expect delivery times comparable to express services, with packages reaching destinations in as little as four to six days.
3. Comprehensive Tracking: The service includes live tracking features, allowing customers to monitor their parcels in real-time.
4. Flexible Delivery Options: Recipients have the flexibility to redirect parcels, enhancing convenience and satisfaction.
5. Competitive Pricing: GLS offers these international services at competitive rates, making them accessible to a broad customer base.
6. Strategic Expansion: The integration aligns with GLS's strategy to strengthen its global presence and service offerings.
7. Upcoming Developments: Plans are underway to integrate Canadian services into the GLS network, further enhancing transatlantic delivery options.
8. Customer-Centric Approach: The campaign underscores GLS's commitment to providing reliable and efficient delivery solutions tailored to customer needs.