Globant - Stuck in Consultancy Campaign
The humorous approach allows Globant to differentiate itself from traditional consultancies while emphasizing its long-standing expertise in AI. The sarcasm also makes the ad memorable, breaking away from the typical serious tone seen in the tech industry.
The campaign sarcastically contrasts consultancies that are superficially diving into AI with Globant's established mastery of the technology. The key moment is the use of comedy and exaggerated depictions of corporate consultants fumbling with AI terminology, reinforcing Globant position as a digital-native company.
The target audience is primarily business leaders, tech-savvy professionals, and enterprises looking for genuine digital transformation partners rather than surface-level consultancy services. It's aimed at companies already familiar with AI but seeking expert partners to guide their journey.
TARGET AUDIENCE
About the
Campaign -
The humorous approach allows Globant to differentiate itself from traditional consultancies while emphasizing its long-standing expertise in AI. The sarcasm also makes the ad memorable, breaking away from the typical serious tone seen in the tech industry.
Core Theme of the Campaign -
Globant's "Stuck in Consultancy" campaign uses humor to poke fun at traditional consultancies.
The ad showcases how some companies are just jumping on the AI bandwagon without real expertise.
It a refreshing, sarcastic take, highlighting Globant's true experience in AI-driven transformation.
The main message is clear: Globant is not just following trends; they are leading them.
The campaign is eye-catching due to its light, comedic tone, standing out in the often formal tech landscape.
It's designed for leaders and businesses who are serious about digital transformation.
The focus on AI buzzwords being misused highlights Globant authentic approach to tech.
The creative execution makes the campaign both relatable and impactful for its audience.