Girls Who Code
- GirlJams
By integrating music and technology, GirlJams makes learning about AI accessible and fun. It highlights the intersection of coding and creativity, promoting the idea that girls can be both tech-savvy and artistic.
The campaign's standout feature is its hands-on approach, allowing users to compose their own original songs using AI tools. This not only fosters creativity but also demystifies how AI works.
The primary target audience includes young girls and non-binary individuals interested in technology, coding, and music, particularly those aged 8 to 18.
TARGET AUDIENCE
About the
Campaign -
By integrating music and technology, GirlJams makes learning about AI accessible and fun. It highlights the intersection of coding and creativity, promoting the idea that girls can be both tech-savvy and artistic.
Core Theme of the Campaign -
a. GirlJams is designed to inspire girls to explore the world of AI through songwriting.
b. It provides an interactive platform where users can create music and learn about AI simultaneously.
c. The initiative emphasizes creativity, making tech education less intimidating.
d. By using relatable tools like music, the campaign aims to engage more girls in tech fields.
e. Girls Who Code seeks to close the gender gap in tech by empowering young girls to embrace coding.
f. The campaign reinforces the message that coding can be a creative and enjoyable pursuit.
g. Participants can experiment and express themselves, highlighting the potential of AI in creative industries.
h. GirlJams is about breaking stereotypes and encouraging girls to see themselves as future tech leaders.