Frosted Flakes' "They're Gr-r-reat!"
Combines character branding with product promotion.
Creates a memorable catchphrase and character for Frosted Flakes.
Targeting - Cereal enthusiasts, those seeking catchy ads.
TARGET AUDIENCE
About the
Campaign -
Combines character branding with product promotion.
Core Theme of the Campaign -
"They're Gr-r-reat!" is one of the most famous and enduring marketing slogans associated with Kellogg's Frosted Flakes cereal. This slogan is closely tied to the brand's mascot, Tony the Tiger, who is known for his enthusiastic catchphrase.
The slogan:
1. They're Gr-r-reat!: This slogan is a playful and memorable way of expressing the exceptional taste and appeal of Frosted Flakes cereal. The word "great" is elongated and emphasized by the addition of "r-r" to convey the idea that the cereal is not just good; it's incredibly delicious and enjoyable.
The slogan has been used in advertising campaigns for Frosted Flakes for many years and has become a recognizable part of the brand's identity. Tony the Tiger, the animated mascot who delivers this catchphrase in commercials, is known for his enthusiasm and positive attitude, reinforcing the idea that Frosted Flakes are a tasty and satisfying breakfast choice.
"They're Gr-r-reat!" effectively communicates the product's flavor and has contributed to the enduring popularity of Frosted Flakes cereal. It's a prime example of how a catchy slogan and memorable character can become synonymous with a brand's image and messaging.