Four Seasons - Lead With Love
By focusing on real guest interactions, Four Seasons moves beyond traditional advertising to offer an authentic glimpse into their service culture. This approach not only builds trust but also resonates with audiences seeking genuine connections in their travel experiences.
A standout aspect is the use of authentic guest experiences to illustrate the brand's commitment to personalized service. For instance, the "Based on a True Stay" campaign features stories from locations like Megève and Boston, as well as the Four Seasons Private Jet Experience, demonstrating the lengths to which staff go to create memorable moments for guests.
- luxury Travelers: individuals seeking high-end, personalized travel experiences.
- Business professionals: executives and professionals who prioritize exceptional service during their stays.
- Event Planners: Organizers looking for venues that offer outstanding hospitality for events and conferences.
TARGET AUDIENCE
About the
Campaign -
By focusing on real guest interactions, Four Seasons moves beyond traditional advertising to offer an authentic glimpse into their service culture. This approach not only builds trust but also resonates with audiences seeking genuine connections in their travel experiences.
Core Theme of the Campaign -
1. Emphasis on Genuine Care: Four Seasons believes that true luxury stems from heartfelt service, ensuring every guest feels valued and cared for.
2. Real Guest Stories: The "Based on a True Stay" campaign shares actual guest experiences, highlighting the brand's dedication to creating memorable moments.
3. Global Consistency: Whether you're in Paris or Tokyo, Four Seasons maintains a consistent standard of excellence, making guests feel at home worldwide.
4. Collaborative Creativity: Partnering with creative agencies like Le Truc, Four Seasons crafts campaigns that authentically represent their commitment to luxury and care.
5. Employee Empowerment: Staff members are encouraged to anticipate guest needs and deliver personalized experiences, reflecting the brand's "Lead With Love" philosophy.
6. Health and Safety Commitment: The "Lead With Care" program, developed in collaboration with Johns Hopkins Medicine International, ensures guests' well-being through enhanced health and safety protocols.
7. Community Engagement: Beyond guest services, Four Seasons is dedicated to social responsibility, supporting local communities and fostering a culture of inclusion and belonging.
8. Evolving with Guests: By continually adapting to guest feedback and societal changes, Four Seasons ensures their approach to luxury remains relevant and meaningful.