FleishmanHillard - The New Face of PR
FleishmanHillard's approach emphasizes the importance of brands acting as catalysts for social unity, suggesting that companies can play a pivotal role in bringing people together in divisive times.
The agency's "Togetherness Economy" research, conducted by their in-house research practice, TRUE Global Intelligence, delved into how brands can foster social cohesion and connect meaningfully with audiences.
- corporate Clients seeking modern PR strategies.
- Brands aiming to enhance their social impact and audience engagement.
- organizations focusing on DE&I initiatives.
TARGET AUDIENCE
About the
Campaign -
FleishmanHillard's approach emphasizes the importance of brands acting as catalysts for social unity, suggesting that companies can play a pivotal role in bringing people together in divisive times.
Core Theme of the Campaign -
1. Embracing Modern PR: FleishmanHillard isn't just sticking to traditional PR methods; they're blending data analytics and digital strategies to keep up with today's fast-paced media world.
2. Focus on Togetherness: Through their "Togetherness Economy" research, they're exploring how brands can bring people together, highlighting the role companies can play in fostering social connections.
3. Commitment to Diversity: They're not just talking about diversity; they're taking action by hiring leaders like Shameek Bose to drive responsible business practices and global impact.
4. Leadership Changes: With J.J. Carter stepping in as President and CEO, FleishmanHillard is gearing up for fresh perspectives and continued growth.
5. Award-Winning Excellence: They've been recognized multiple times, including being named Campaign's Global PR Agency of the Year for three consecutive years, showcasing their industry leadership.
6. Global Presence: Operating in over 30 countries, they bring a wealth of experience and local insights to their clients worldwide.
7. Client-Centric Approach: By tailoring strategies to each client's unique needs, they ensure effective communication and meaningful audience engagement.
8. Thought Leadership: Their research initiatives and industry insights position them as thought leaders, guiding clients through the evolving PR landscape.