Fiat - Fiat House
Fiat House represents a pioneering approach where residential living doubles as an immersive brand experience. By embedding the Fiat brand into the daily lives of residents, the company transforms traditional marketing into a tangible lifestyle, fostering a deeper connection with its audience.
The integration of an on-site fleet of all-electric Fiat 500e vehicles for residents underscores Fiat's commitment to sustainable urban living. This unique amenity offers a fun-to-drive and eco-friendly transportation solution, enhancing the overall living experience.
- Urban professionals: individuals seeking modern, stylish living spaces with convenient access to New York City.
- eco-conscious renters: residents interested in sustainable living options, including access to electric vehicles.
- brand enthusiasts: fans of the Fiat brand looking to integrate its aesthetic and values into their lifestyle.
TARGET AUDIENCE
About the
Campaign -
Fiat House represents a pioneering approach where residential living doubles as an immersive brand experience. By embedding the Fiat brand into the daily lives of residents, the company transforms traditional marketing into a tangible lifestyle, fostering a deeper connection with its audience.
Core Theme of the Campaign -
1. Stylish Living Spaces: Fiat House offers over 300 luxury apartments, including studios and one- and two-bedroom units, many of which come fully furnished. The design draws inspiration from the sleek aesthetics of the Fiat 500, ensuring both style and functionality.
2. Prime Location: Situated in Fort Lee, New Jersey, Fiat House is just moments away from Manhattan, providing residents with easy access to the city while enjoying a serene suburban environment.
3. Sustainable Mobility: Residents can take advantage of an on-site car-sharing program featuring all-electric Fiat 500e vehicles, promoting eco-friendly transportation options.
4. Inspired Design: The architectural and interior elements of Fiat House reflect the iconic Fiat 500, emphasizing efficient use of space and premium finishes.
5. Modern Amenities: With over 30,000 square feet of dedicated amenity spaces, residents can enjoy a range of facilities designed for comfort and convenience.
6. Collaborative Vision: This project is a result of a partnership between Fiat and UNLMTD Real Estate, aiming to redefine urban living by integrating connectivity, community, sustainability, and style.
7. Brand Immersion: Living at Fiat House offers residents a unique opportunity to immerse themselves in the Fiat lifestyle, blending daily living with the brand's commitment to innovation and design.
8. Accessible Luxury: While offering premium features, Fiat House aims to provide affordable luxury, with rents ranging between $2,450 to $4,300, making upscale living accessible to a broader audience.