Ferretti Yachts - Sea You Soon
Sea You Soon not only showcases the exquisite design and performance of Ferretti Yachts but also sparks a sense of anticipation, positioning the brand as a gateway to unforgettable maritime experiences.
The seamless blend of sophistication and optimism, emphasizing the idea that the best moments are yet to be experienced at sea.
Targeting - Affluent individuals with a taste for luxury, maritime enthusiasts, and those seeking exclusive and indulgent yachting experiences.
TARGET AUDIENCE
About the
Campaign -
Sea You Soon not only showcases the exquisite design and performance of Ferretti Yachts but also sparks a sense of anticipation, positioning the brand as a gateway to unforgettable maritime experiences.
Core Theme of the Campaign -
1. Seductive Teasers: The campaign kicks off with visually stunning teaser content, hinting at the allure of future yacht journeys.
2. Digital Elegance: A sleek online platform provides a virtual tour of Ferretti Yachts, immersing the audience in the opulence and craftsmanship of each vessel.
3. Interactive Social Media: Engaging followers through interactive social media activities, like yacht design polls and virtual sea exploration challenges.
4. Exclusive Events: Hosting invite-only events at glamorous waterfront locations, offering potential buyers an exclusive firsthand experience of the yachts.
5. Personalized Invitations: Sending out personalized "Sea You Soon" invitations to a select group, creating a sense of exclusivity and personal connection.
6. Charter Experiences: Collaborating with luxury travel agencies to offer curated yacht charter experiences, allowing potential buyers to test the waters, quite literally.
7. Influencer Partnerships: Partnering with maritime and lifestyle influencers to create authentic content, showcasing the yachts in real-world scenarios.
8. Limited Edition Merchandise: Introducing a line of limited-edition "Sea You Soon" merchandise, extending the brand beyond the yachts themselves.
9. Interactive Showrooms: Setting up immersive showrooms in key yacht-loving cities, providing a hands-on experience for those interested in purchasing a Ferretti Yacht.
10. Grand Unveiling: Culminating in a grand unveiling event, where Ferretti Yachts showcases its latest model, bringing the "Sea You Soon" vision to life.