FanDuel - Winner Winner Free Chicken Dinner Campaign
The campaign's creative twist lies in tying together the excitement of winning in a casino with the universally appealing prize of free chicken dinners. This blend of entertainment and food creates a memorable and engaging promotional offer.
The standout feature of this campaign is its grand prize: a year's supply of chicken dinners, which is both eye-catching and unusual. The campaign also includes weekly prizes of $5,000 for chicken dinners, adding to its appeal.
Casino Enthusiasts: People who regularly play online casino games and are interested in promotions.
Food Lovers: Individuals who are attracted to unique food-related prizes.
New Players: Potential customers who might be enticed by an appealing offer to try FanDuel Casino.
Existing Users: Current players who are motivated by additional rewards and incentives.
TARGET AUDIENCE
About the
Campaign -
The campaign's creative twist lies in tying together the excitement of winning in a casino with the universally appealing prize of free chicken dinners. This blend of entertainment and food creates a memorable and engaging promotional offer.
Core Theme of the Campaign -
Innovative Prize: Offers a year worth of chicken dinners, a unique and enticing reward for casino players.
Weekly Draws: Includes additional $5,000 prizes each week, keeping the excitement going throughout the campaign.
Engaging Promotion: Combines the thrill of casino gaming with a playful and desirable prize, increasing engagement.
Brand Visibility: Enhances FanDuel brand visibility through a memorable and shareable campaign.
Social Media Buzz: Encourages sharing and discussions on social media, amplifying the campaign reach.
Attractive Incentive: Provides a tangible and appealing incentive, making it a strong motivator for participation.
Entertainment Focus: Aligns with the entertainment aspect of casino gaming, enhancing its appeal.
Cross-Promotion: Potential for cross-promotion with food brands or restaurants, expanding campaign impact.