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Fairmont Hotels - Fairmont Hotels Loyalty Program
The campaign emphasizes Fairmont's dedication to environmental sustainability, highlighting its 30-year history of comprehensive global sustainability programs.
Academy Award-winning actress and UNICEF Goodwill Ambassador Susan Sarandon stars as the global brand ambassador, guiding viewers through iconic Fairmont locations worldwide.
- luxury Travelers seeking unique and meaningful experiences.
- individuals interested in sustainable and environmentally conscious hospitality.
- Guests looking for Culturally rich and historically significant accommodations.
TARGET AUDIENCE
About the
Campaign -
The campaign emphasizes Fairmont's dedication to environmental sustainability, highlighting its 30-year history of comprehensive global sustainability programs.
Core Theme of the Campaign -
1. Celebrating Heritage: Fairmont's campaign reflects its over 100-year history, blending classic luxury with modern sensibilities.
2. Star Ambassador: Susan Sarandon leads the campaign, embodying Fairmont's spirit of adventure and sophistication.
3. Stunning Locations: The campaign showcases breathtaking destinations like Montreux, New York City, Alberta, British Columbia, and South Africa.
4. Nature and Luxury: Fairmont emphasizes its commitment to preserving natural landscapes, integrating sustainability into its luxury offerings.
5. Visual Storytelling: Directed by Nathalie Canguilhem, the campaign captures the awe and enchantment of staying at Fairmont properties.
6. Global Reach: Aimed at inspiring travelers worldwide, the campaign invites guests to explore new surroundings and cultures.
7. Exclusive Experiences: Fairmont plans to introduce "The Grandest of Escapes," offering once-in-a-lifetime experiences that align with the campaign's ethos.
8. Unified Message: The campaign reinforces that travel unites us, with Fairmont providing grand and meaningful experiences.