Expedia Group - One Key Program
The campaign's interesting angle lies in its personification of the suitcase, giving it a character and a story that viewers can relate to. By showcasing the suitcase journey through different scenarios, the ads cleverly highlight the ease and benefits of using the One Key program, making it memorable and fun.
The standout feature of this campaign is its creative use of a suitcase point of view. This innovative perspective adds a whimsical touch and helps emphasize the convenience and simplicity of the One Key program. The engaging and relatable short ads effectively capture viewers' attention.
The target audience for this campaign includes frequent travelers who use or are interested in using online booking platforms for accommodation and travel needs. This audience is likely tech-savvy and values convenience, rewards, and a streamlined travel experience.
TARGET AUDIENCE
About the
Campaign -
The campaign's interesting angle lies in its personification of the suitcase, giving it a character and a story that viewers can relate to. By showcasing the suitcase journey through different scenarios, the ads cleverly highlight the ease and benefits of using the One Key program, making it memorable and fun.
Core Theme of the Campaign -
Creative Concept: The campaign centers around a suitcase point of view, offering a unique and engaging perspective.
Visual Appeal: Features dynamic and entertaining short ads that capture various travel scenarios.
Short Ads: Includes a main anthem ad and quick 15-second spots named "Auntie" and "Work Trip."
Program Focus: Promotes the One Key program, which integrates services across Expedia, Hotels.com, and Vrbo.
Relatable Content: The use of a suitcase as a character helps in making the campaign relatable and memorable.
Emphasis on Convenience: Highlights the ease of using the One Key program for a seamless travel experience.
Engagement: The campaign is designed to capture attention and drive interest through its whimsical and inventive approach.
Audience Appeal: Targets frequent travelers looking for simplified booking and rewards in their travel experiences.