Evian - Mountain of Youth Campaign
The use of babies as symbols of youth and vitality is a creative hallmark of Evian branding, following the famous "Live Young" campaigns. The surreal, fantasy-like mountain reinforces a positive emotional connection between nature, purity, and youthfulness, blending health and happiness into a visually appealing concept.
The central idea of this campaign is the iconic e�Mountain of Youth,e� a playful visualization where a group of infantse�symbolizing youthful vitalitye�frolic in an ethereal, scenic environment. This enhances the brand's image as a source of purity and healthful living, with a creative nod to its signature association with youth.
The campaign is designed to appeal to health-conscious consumers who value wellness and vitality. It resonates with those who associate premium products like Evian with a pure and active lifestyle. It particularly targets young adults and professionals interested in maintaining youthful energy through natural means.
TARGET AUDIENCE
About the
Campaign -
The use of babies as symbols of youth and vitality is a creative hallmark of Evian branding, following the famous "Live Young" campaigns. The surreal, fantasy-like mountain reinforces a positive emotional connection between nature, purity, and youthfulness, blending health and happiness into a visually appealing concept.
Core Theme of the Campaign -
Evian uses its iconic association with youth and purity to create a visually enchanting narrative.
The campaign employs playful imagery, featuring babies to symbolize youthful energy.
Its surreal "Mountain of Youth" reinforces the brand's connection to health, vitality, and purity.
Evian emphasizes the natural benefits of its water, appealing to health-conscious individuals.
The ad blends fantasy and reality, making its message emotionally resonant and visually engaging.
This campaign continues Evian's tradition of using humor and whimsy to stand out in the beverage market.
The metaphor of a mountain as a source of youthful vitality solidifies the brand premium positioning.
The campaign lighthearted tone makes it memorable and shareable, amplifying its reach through social media.