European Union - "More than Food and Drinks, Savoring Stories" promoting high-end EU food products in the U.S.
Instead of just focusing on flavors or quality, the campaign immerses consumers in the experience of European gastronomy through personal stories, traditions, and geographical origins. This approach adds emotional value to the products, making them more appealing to American consumers.
The campaign focuses on storytelling, bringing the traditions, craftsmanship, and passion of European producers to life. It goes beyond just taste, highlighting the history, regional techniques, and the people behind these iconic products.
- food enthusiasts & gourmets looking for authentic and premium ingredients
- Chefs and restaurateurs who want to introduce more European flavors
- Retailers & importers interested in carrying high-end EU products
- consumers seeking quality & traceability in food and drink choices
TARGET AUDIENCE
About the
Campaign -
Instead of just focusing on flavors or quality, the campaign immerses consumers in the experience of European gastronomy through personal stories, traditions, and geographical origins. This approach adds emotional value to the products, making them more appealing to American consumers.
Core Theme of the Campaign -
1. Celebrating Europe Food Heritage
The campaign focuses on the rich history, artisanal production, and regional authenticity behind premium EU food and drinks.
2. Targeting U.S. Consumers & Businesses
It aims to educate and attract American consumers, chefs, and retailers, encouraging them to explore high-end European products.
3. Storytelling Through Food
Rather than just promoting the products, the campaign shares stories of generations of farmers, cheesemakers, winemakers, and bakers who have perfected their craft.
4. Highlighting Geographical Indications (GI)
The campaign educates consumers on protected designation of origin (PDO) and protected geographical indication (PGI) labels, reinforcing product authenticity.
5. Multi-Channel Approach
The campaign leverages digital media, tasting events, chef collaborations, and influencer partnerships to spread awareness.
6. Enhancing Cultural Appreciation
By sharing the traditions, techniques, and values behind European food and drink, the campaign creates a deeper appreciation for these products beyond just taste.
7. Boosting EU-U.S. Trade Relations
It serves as a bridge to increase demand for European products in the American market, benefiting both producers and importers.
8. Encouraging Mindful Consumption
The campaign promotes sustainability, quality ingredients, and ethical production, aligning with growing U.S. consumer preferences for conscious eating.