eos - e�Skin So Soft, Even Soft Things Think Youre Softe� Campaign
The campaign creative twist lies in its use of anthropomorphisme�giving soft things human traits and behaviors. This unique angle not only captures attention but also makes the concept of softness more relatable and visually appealing. It turns an everyday product into something that even the softest creatures find irresistible.
The standout element of the campaign is its whimsical depiction of various soft things, such as foxes, wearing human clothing and interacting with eos products. This playful approach highlights the ultra-soft nature of eos skincare items, creating a memorable and engaging visual narrative.
Skincare Enthusiasts: Individuals who are interested in high-quality, hydrating skincare products.
Young Adults: Especially those who are drawn to playful and visually engaging content.
Social Media Users: People who enjoy and share unique and humorous advertisements.
Existing eos Customers: Fans of the brand who appreciate its innovative and fun approach to marketing.
Beauty Product Shoppers: Consumers looking for effective and luxurious skincare solutions.
TARGET AUDIENCE
About the
Campaign -
The campaign creative twist lies in its use of anthropomorphisme�giving soft things human traits and behaviors. This unique angle not only captures attention but also makes the concept of softness more relatable and visually appealing. It turns an everyday product into something that even the softest creatures find irresistible.
Core Theme of the Campaign -
Creative Concept: Uses anthropomorphism to show soft things attracted to eos products.
Playful Visuals: Features foxes and other soft items in amusing scenarios.
Emphasis on Softness: Highlights the luxurious feel of eos products.
Engaging and Memorable: The whimsical approach makes the campaign stand out.
Brand Positioning: Reinforces eos image as a provider of high-quality, touchable skincare.
Social Media Appeal: Designed to be shared and discussed online due to its unique and humorous content.
Product Focused: Clearly showcases the benefits of eos shaving creams and skincare products.