Dramamine - Barf Bag Documentary
The campaign is interesting because it uses humor and an unusual subject to engage viewers. Instead of a typical advertisement focusing solely on the benefits of Dramamine, it creates a narrative around the barf bag experience, making the product relevance more memorable and relatable.
The standout feature of the campaign is its focus on barf bags, often seen as a mundane necessity for those prone to motion sickness. By turning the barf bag into the centerpiece of a documentary, the campaign adds a humorous and relatable twist to the topic of motion sickness.
The target audience for this campaign includes travelers who experience motion sickness, particularly those who frequently use barf bags. It also aims to reach a broader audience who might find the humorous and unusual angle of the campaign appealing.
TARGET AUDIENCE
About the
Campaign -
The campaign is interesting because it uses humor and an unusual subject to engage viewers. Instead of a typical advertisement focusing solely on the benefits of Dramamine, it creates a narrative around the barf bag experience, making the product relevance more memorable and relatable.
Core Theme of the Campaign -
Concept: Dramamine sponsored a documentary about barf bags, turning an everyday item into the star of the show.
Execution: The campaign is presented in a documentary format, adding an element of intrigue and humor.
Purpose: The goal is to raise awareness about Dramamine in a memorable way by addressing the common problem of motion sickness.
Engagement: The unique angle makes the campaign stand out and fosters a stronger connection with the audience.
Content: It explores the history, use, and significance of barf bags, making motion sickness more relatable.
Impact: The campaign not only highlights the product but also brings attention to a common travel issue in an engaging manner.
Audience Appeal: It appeals to those who experience motion sickness and those who appreciate creative, offbeat advertising approaches.
Result: By focusing on a mundane aspect of travel, the campaign effectively captures attention and reinforces the brand message in a fun, innovative way.