DoorDash - One Delivery in Three Acts
This campaign's theatrical style sets it apart, employing dramatic visuals and a narrative that resonates with audiences on an emotional level, making the delivery process feel more engaging and relatable.
<a href=https://www.youtube.com/watch?vAa1ObOdE7Xw
https://www.youtube.com/watch?vD5fIWBMPteA
https://www.youtube.com/watch?vgOWPapQxH10 target="_blank" rel="noopener noreferrer" style="text-decoration: underline">https://www.youtube.com/watch?vAa1ObOdE7Xw
https://www.youtube.com/watch?vD5fIWBMPteA
https://www.youtube.com/watch?vgOWPapQxH10
The campaign features a visually striking and kinetic presentation, effectively bringing to life the experiences of various characters involved in the delivery process, including the customer and the Dasher.
The target audience includes young adults and families who frequently use delivery services, especially during special occasions like birthdays.
TARGET AUDIENCE
About the
Campaign -
This campaign's theatrical style sets it apart, employing dramatic visuals and a narrative that resonates with audiences on an emotional level, making the delivery process feel more engaging and relatable.
Core Theme of the Campaign -
1. The campaign tells a captivating story about a birthday cake delivery gone wrong.
2. It comprises three acts, each portraying a different perspective on the delivery.
3. Visually, it employs multi-dimensional set pieces and kinetic movements to enhance the narrative.
4. The ads will be aired during high-profile events, such as the NBA All-Star Game.
5. The focus is on the human element behind deliveries, celebrating the effort of Dashers.
6. It aims to create a memorable and delightful experience around the concept of food delivery.
7. campaign combines whimsy with realism, appealing to emotions while promoting DoorDash's service.