Dolce & Gabbana Beauty - "Make-Up Collection" AR experience in New York City.
This wasn't just about product samplinge�it was about creating a luxury beauty moment in one of the world's fashion capitals. By integrating AR, Dolce & Gabbana made beauty exploration more personalized, engaging, and tech-forward.
The campaign's standout feature was the AR try-on experience, allowing customers to experiment with different makeup looks in real time without physically applying any products.
Beauty enthusiasts, luxury shoppers, digital-savvy consumers, fashion-forward individuals, and fans of Dolce & Gabbana signature glamorous style.
TARGET AUDIENCE
About the
Campaign -
This wasn't just about product samplinge�it was about creating a luxury beauty moment in one of the world's fashion capitals. By integrating AR, Dolce & Gabbana made beauty exploration more personalized, engaging, and tech-forward.
Core Theme of the Campaign -
1. AR-Powered Makeover e� Customers could virtually apply lipsticks, eyeshadows, and more using an interactive AR mirror.
2. No-Touch Beauty Testing e� The campaign eliminated the need for physical testers, offering a more hygienic and futuristic approach to trying on makeup.
3. Prime NYC Location e� Hosting the experience in New York City ensured it reached a global, fashion-conscious audience.
4. Social Media Appeal e� The AR tool encouraged visitors to capture and share their digital makeovers, boosting the campaign organic reach.
5. Luxury Meets Technology e� Dolce & Gabbana positioned itself at the intersection of beauty, fashion, and innovation with this high-tech approach.
6. Instant Product Matching e� Users could find their ideal shades instantly and receive recommendations for complementary products.
7. Elevating the Shopping Experience e� The campaign blurred the lines between digital and physical beauty retail, making makeup discovery more engaging.
8. Setting a New Standard e� By embracing AR, Dolce & Gabbana signaled a shift in how luxury beauty brands can offer immersive and personalized shopping experiences.