DNA Model Management - Discover DNA
Discover DNA stands out by embracing authenticity and individuality, steering away from traditional norms and fostering a community where uniqueness is celebrated.
The commitment to inclusivity, actively seeking fresh faces from all walks of life to redefine beauty standards and enrich the world of fashion.
Targeting - Aspiring models, regardless of age, background, or experience level, who embody diversity and authenticity.
TARGET AUDIENCE
About the
Campaign -
Discover DNA stands out by embracing authenticity and individuality, steering away from traditional norms and fostering a community where uniqueness is celebrated.
Core Theme of the Campaign -
1. Open Casting Calls: DNA Model Management is hosting nationwide casting calls, welcoming anyone with a passion for modeling to showcase their unique style and personality.
2. Diversity Emphasis: The campaign actively seeks individuals of all ethnicities, body types, and ages, challenging conventional beauty norms and promoting a more inclusive representation in the industry.
3. Digital Submission Platform: In addition to physical casting calls, aspiring models can submit their portfolios online, ensuring accessibility for talents from various locations.
4. Mentorship Program: Successful candidates receive mentorship from established models and industry professionals, fostering skill development and confidence-building.
5. Behind-the-Scenes Content: The campaign shares captivating behind-the-scenes glimpses, offering a transparent view of the modeling industry and inspiring others to pursue their dreams.
6. Community Engagement: DNA Model Management encourages community engagement through social media, creating a supportive network for aspiring models to connect, share experiences, and uplift each other.
7. Monthly Features: The campaign highlights a "Discovery of the Month," showcasing the unique story and journey of a newly signed model, further emphasizing the diverse talent pool.
8. Industry Partnerships: DNA collaborates with fashion influencers, designers, and photographers to provide exposure and opportunities for the discovered talents within the broader fashion ecosystem.
9. Inclusive Runway Shows: The campaign culminates in a grand runway show featuring the discovered talents, celebrating diversity and individuality in a high-profile fashion event.
10. Impact Measurement: DNA Model Management tracks the progress and impact of the campaign, sharing success stories and continuously evolving to reflect the ever-changing landscape of beauty and fashion.