Disney+ - Light & Magic
This campaign doesnt just focus on nostalgia or famous films; it celebrates the unsung heroes of visual effects and the technological advancements they pioneered. It a deep dive into the innovation that made modern-day special effects possible, positioning ILM as a critical player in both the entertainment and tech worlds. The campaign also emphasizes creative problem-solving, appealing to audiences interested in the intersection of art and technology.
1. Behind-the-Scenes Insight: The series provides an exclusive, behind-the-scenes look at how some of the most famous movie effects were created, with input from industry legends like George Lucas and Steven
Spielberg.
2. Focus on Innovation: The campaign highlights ILM trailblazing role in pushing the boundaries of technology and creativity in filmmaking.
1. Film Enthusiasts: Fans of movies that were shaped by ILM, such as Star Wars, Indiana Jones, and Jurassic Park.
2. Tech & Innovation Buffs: People curious about how technology is used creatively in filmmaking.
3. Industry Professionals & Aspiring Creatives: Those working in or studying film, animation, special effects, or related fields.
4. Disney+ Subscribers: Current subscribers looking for high-quality, exclusive documentary content.
TARGET AUDIENCE
About the
Campaign -
This campaign doesnt just focus on nostalgia or famous films; it celebrates the unsung heroes of visual effects and the technological advancements they pioneered. It a deep dive into the innovation that made modern-day special effects possible, positioning ILM as a critical player in both the entertainment and tech worlds. The campaign also emphasizes creative problem-solving, appealing to audiences interested in the intersection of art and technology.
Core Theme of the Campaign -
1. Disney+ "Light & Magic" is a must-watch for anyone who loves movies or is curious about how blockbuster films get made.
2. The series dives into the history of Industrial Light & Magic ILM, the company behind some of the biggest visual effects in cinema history.
3. Youll get a behind-the-scenes look at how groundbreaking special effects for Star Wars, Jurassic Park, and Indiana Jones were brought to life.
4. It not just about the movies, thoughe�this series celebrates the creativity and innovation that pushed technology forward.
5. The campaign highlights how ILM wasnt just about making cool effectse�it revolutionized the entire film industry.
6. With interviews from legends like George Lucas and Steven Spielberg, youll get insight into the creative problem-solving that makes movie magic possible.
7. Whether youre a film buff, a tech nerd, or just someone who loves innovation, this documentary will definitely pique your interest.
8. "Light & Magic" is a deep dive into the artistry and technology behind some of the most iconic movie moments ever made!