Destination Canada - DinkDunk Pickleball Spa
The campaign cleverly utilizes the growing popularity of pickleball, appealing to both sports enthusiasts and those seeking relaxation. It positions Canada as a fun and engaging destination during the winter season, blending active and leisure tourism seamlessly.
The campaign highlight is the introduction of the world's first winter pickleball spa, featuring indoor and outdoor activities, including pickleball courts, Nordic saunas, and hot tubs for a complete relaxation experience after playing.
The target audience includes pickleball enthusiasts, wellness seekers, and travelers looking for unique experiences. It particularly aims at U.S. visitors seeking winter sports and relaxation getaways.
TARGET AUDIENCE
About the
Campaign -
The campaign cleverly utilizes the growing popularity of pickleball, appealing to both sports enthusiasts and those seeking relaxation. It positions Canada as a fun and engaging destination during the winter season, blending active and leisure tourism seamlessly.
Core Theme of the Campaign -
1. Destination Canada is launching the DinkDunk Pickleball Spa in March 2024.
2. Located in Northern Quebec, it offers a scenic winter backdrop for visitors.
3. Features a combination of pickleball courts and spa amenities.
4. Promotes the idea of e�cool dinkse� and e�cold dunks,e� emphasizing fun and relaxation.
5. Aims to attract U.S. tourists, highlighting Canada as an exciting winter destination.
6. The campaign is part of a broader strategy to boost tourism in Canada during the colder months.
7. Encourages social media sharing through unique experiences and branded merchandise.
8. It reflects a creative approach to tourism by combining sports and wellness.