Denny - Black Friday T-shirt Promotion
This campaign cleverly combines fashion with food, turning the T-shirt into a e�wearable coupon.e� It not only drives sales but also generates buzz around Denny's brand during the competitive Black Friday shopping season.
The standout feature of the T-shirt is a unique QR code sewn into its design, allowing easy in-restaurant redemption of the free meals.
The campaign primarily targets budget-conscious consumers, families, and food lovers who enjoy dining out, particularly during the holiday season.
TARGET AUDIENCE
About the
Campaign -
This campaign cleverly combines fashion with food, turning the T-shirt into a e�wearable coupon.e� It not only drives sales but also generates buzz around Denny's brand during the competitive Black Friday shopping season.
Core Theme of the Campaign -
1. Denny aimed to create excitement during Black Friday.
2. Only 150 T-shirts were available, making it a limited-edition offer.
3. Each shirt provides access to the e�Everyday Value Slame� breakfast.
4. The campaign effectively leverages social media for promotion.
5. By creating urgency, Denny encouraged quick sales.
6. The unique offer promotes both the restaurant and the T-shirt itself.
7. it reflects a fun, innovative approach to marketing.