Demandbase - Demand Conf 2024
An intriguing element of the conference was its focus on the rise of privacy-led marketing and its impact on demand generation strategies. This topic addressed the increasing importance of data privacy and how marketers can adapt to maintain effective demand generation in a changing landscape.
A standout aspect of Demand Conf 2024 was its lineup of speakers who had previously driven demand at companies like Slack, Loom, Miro, and Typeform. Their firsthand experiences provided attendees with practical insights and strategies to implement in their own organizations.
The primary audience for Demand Conf 2024 included Heads of Demand Generation, VPs of Marketing, and Heads of Growth within SaaS companies. The event was also valuable for any marketing professionals seeking to enhance their demand generation strategies.
TARGET AUDIENCE
About the
Campaign -
An intriguing element of the conference was its focus on the rise of privacy-led marketing and its impact on demand generation strategies. This topic addressed the increasing importance of data privacy and how marketers can adapt to maintain effective demand generation in a changing landscape.
Core Theme of the Campaign -
1. Virtual Format: Held online, Demand Conf 2024 was accessible to a global audience, allowing participants to join from anywhere.
2. Expert Speakers: The conference featured speakers with experience at leading companies like Slack, Loom, Miro, and Typeform, offering attendees valuable insights from industry leaders.
3. Diverse Topics: Sessions covered a range of subjects, including SEO strategies, securing buy-in for demand generation initiatives, and understanding shifts in buyer behavior.
4. Privacy-Focused Marketing: The event addressed the growing importance of privacy-led marketing and its implications for demand generation strategies.
5. AI Startups: Specific sessions were dedicated to strategies for AI startups to generate demand in 2024, highlighting the unique challenges and opportunities in this sector.
6. Paid Advertising Tips: Experts shared top tips for generating demand through paid ads in 2024, providing attendees with actionable insights to enhance their advertising efforts.
7. Cross-Functional Strategies: The conference emphasized the importance of cross-functional demand generation strategies to maximize growth, encouraging collaboration across teams.
8. Future Outlook: Discussions on the future of demand generation provided attendees with foresight into upcoming trends and how to adapt their strategies accordingly.