DDB Worldwide (Volkswagen) - "Power of Progress" (2025)
By involving a vast network of dealers in its strategic vision, Volkswagen emphasizes the importance of its dealership partners in delivering a cohesive and engaging customer experience worldwide.
The event showcases more than ten new models set to launch by 2028, including efficient internal combustion engine vehicles, hybrids, and all-electric models, reflecting Volkswagen's commitment to innovation and sustainability.
The primary audience comprises Volkswagen's global dealership representatives, who play a crucial role in conveying the brand's message and offerings to end consumers.
TARGET AUDIENCE
About the
Campaign -
By involving a vast network of dealers in its strategic vision, Volkswagen emphasizes the importance of its dealership partners in delivering a cohesive and engaging customer experience worldwide.
Core Theme of the Campaign -
1. Global Engagement: Volkswagen invited around 11,000 dealers from 86 countries to Düsseldorf for the "Brand Experience 2025" event.
2. Product Showcase: The event features over ten new models slated for release by 2028, highlighting Volkswagen's diverse and forward-looking product lineup.
3. Diverse Powertrains: Attendees are introduced to vehicles ranging from efficient internal combustion engines to hybrids and all-electric models, underscoring the brand's adaptability to changing market demands.
4. Hands-On Experience: Dealers have the opportunity to test drive new models, such as the Tayron, enhancing their firsthand knowledge and ability to engage customers effectively.
5. Collaborative Workshops: The event includes workshops on design and retail, fostering direct interaction between dealers and Volkswagen experts to align on future strategies.
6. Leadership Participation: Key Volkswagen figures, including CEO Thomas Schäfer and Board Member for Sales Martin Sander, are actively involved, reflecting the initiative's significance.
7. Strengthening Partnerships: The initiative reinforces the crucial role of dealers as ambassadors, ensuring a unified approach to enhancing customer experiences globally.
8. Future Outlook: By sharing its strategic vision and upcoming products, Volkswagen aims to instill a sense of optimism and readiness among its dealers for the years ahead.