DB Schenker - Tomorrow Logistics Today
DB Schenker's proactive adoption of emerging technologies, including AI and IoT, not only streamlines internal processes but also redefines customer experiences. For instance, automating tasks like invoice processing has reduced manual efforts by 30% to 35%, allowing the company to focus more on strategic initiatives and customer-centric services.
A standout feature of the campaign is the introduction of the Connect 4.0 platform. This digital tool enables customers to book and track shipments in real-time, offering instant quotes and 24/7 visibility across various transportation modes. This innovation simplifies logistics management, saving time and reducing costs for clients.
The campaign primarily targets businesses seeking efficient and transparent logistics solutions, including sectors like healthcare, aerospace, electronics, industrial, automotive, retail, and consumer goods. It also appeals to tech-savvy customers who value digital interactions and real-time data access.
TARGET AUDIENCE
About the
Campaign -
DB Schenker's proactive adoption of emerging technologies, including AI and IoT, not only streamlines internal processes but also redefines customer experiences. For instance, automating tasks like invoice processing has reduced manual efforts by 30% to 35%, allowing the company to focus more on strategic initiatives and customer-centric services.
Core Theme of the Campaign -
1. Embracing Digital Transformation: DB Schenker is modernizing its logistics services by integrating advanced technologies to meet evolving customer needs.
2. Launch of Connect 4.0: This platform allows customers to book and track shipments online, compare prices, and receive instant quotes, enhancing convenience and efficiency.
3. Automation through AI and RPA: The company utilizes artificial intelligence and robotic process automation to streamline operations, such as reducing the time to compare shipping instructions from four hours to mere seconds.
4. IoT Implementation: By adopting IoT, DB Schenker enhances tracking accuracy and security, leading to more reliable logistics services.
5. Focus on Last-Mile Delivery: The company leverages technology to optimize last-mile delivery, ensuring timely and efficient service to end customers.
6. Data-Driven Decision Making: Investments in data analytics enable predictive insights, allowing for better forecasting and customer behavior understanding.
7. Sustainability Initiatives: Exploring the use of drones and electric vehicles, DB Schenker aims to innovate in cargo delivery and reduce environmental impact.
8. Customer-Centric Approach: By providing real-time tracking and flexible services, the company enhances customer satisfaction and adapts to dynamic market demands.