Dash Water - Harry does not want the limelight but we do campaign
The brand seized the limelight by handing out Dash lime water at the High Court, using humor and a touch of cheekiness to draw attention to its new flavor.
Dash Water gained attention by distributing its lime-flavored water to news crews covering Prince Harry's court case. The campaign cleverly played on Harry's desire for privacy while highlighting the brand's product.
Targeting - Individuals interested in unique and clever marketing approaches. By tying the campaign to a high-profile event, Dash Water likely aimed to attract a broad consumer base.
TARGET AUDIENCE
About the
Campaign -
The brand seized the limelight by handing out Dash lime water at the High Court, using humor and a touch of cheekiness to draw attention to its new flavor.
Core Theme of the Campaign -
- Dash Water's campaign leverages Prince Harry's desire for privacy as a marketing opportunity.
- The brand distributed its lime-flavored water at the High Court during Prince Harry's court case, emphasizing the tagline "Harry doesn't want the limelight, but we do."
- The campaign cleverly uses humor and a bit of irony to draw attention to Dash Water's new lime flavor.
- By associating with a high-profile event, Dash Water aimed to create buzz and increase brand visibility.
- The strategy plays on the contrast between Prince Harry's preference for privacy and Dash Water's desire to be in the limelight.
- The campaign successfully generated social media engagement, with posts on LinkedIn and TikTok showcasing the brand's creative marketing approach.
- Dash Water's marketing tactic exemplifies the brand's innovative and attention-grabbing strategies.
- The use of unexpected locations, like a court case, demonstrates Dash Water's commitment to standing out in the crowded beverage market.