CSA Innovation Network - CSA Week Promotion
Originally a single-day event known as CSA Day, the initiative expanded to a full week in 2021 to allow more time for engagement with new and returning CSA members. This extension reflects the growing importance of community-supported agriculture in connecting consumers directly with local farmers.
The campaign offers a free digital toolkit filled with resources, tools, and templates to assist in promoting CSA leading up to and during CSA Week, and beyond.
The campaign primarily targets farmers, farmer support organizations, and consumers interested in strengthening local food systems through direct partnerships with agricultural producers.
TARGET AUDIENCE
About the
Campaign -
Originally a single-day event known as CSA Day, the initiative expanded to a full week in 2021 to allow more time for engagement with new and returning CSA members. This extension reflects the growing importance of community-supported agriculture in connecting consumers directly with local farmers.
Core Theme of the Campaign -
1. What is CSA Week? It's a dedicated week where farmers and organizations nationwide promote Community Supported Agriculture, encouraging consumers to join CSA programs.
2. When is it held? In 2025, CSA Week takes place from February 16th to February 22nd.
3. Why participate? Joining a CSA connects you directly with local farmers, ensuring fresh, seasonal produce while supporting sustainable agriculture.
4. How to get involved? Farmers and organizations can access a free digital toolkit with promotional resources to engage their communities.
5. What's new this year? The campaign continues to feature an interactive participant map, showcasing farms and organizations celebrating CSA Week across the country.
6. Benefits for consumers? CSA members enjoy fresh, locally grown produce and a deeper connection to their food sources, fostering a sense of community.
7. Impact on farmers? CSAs provide farmers with a reliable market and upfront financial support, helping them plan and invest in their operations effectively.
8. How to find a CSA? Consumers can use the CSA Week Participant Map to locate participating farms and organizations in their area.