Crate and Barrel - Live the Look
Crate and Barrel's innovative approach includes a digital-only catalog named "Crate&kids," debuting on Pinterest and featuring nursery and kids' room decor, demonstrating a commitment to digital engagement.
The campaign, launched on September 10th, uniquely focuses on the essence of the brand without featuring homes, furnishings, or people, offering a fresh perspective in retail advertising.
Targeting - Individuals seeking curated inspiration for their homes, connecting them to artisanal and designer creations globally.
TARGET AUDIENCE
About the
Campaign -
Crate and Barrel's innovative approach includes a digital-only catalog named "Crate&kids," debuting on Pinterest and featuring nursery and kids' room decor, demonstrating a commitment to digital engagement.
Core Theme of the Campaign -
1. The campaign debuted on national primetime television on September 10th, 2012.
2. It deviates from traditional home decor campaigns by not showcasing specific products or homes directly.
3. Instead, it focuses on capturing the essence of Crate and Barrel's style and aesthetic.
4. The unique approach allows customers to connect with the brand's overall vibe.
5. The campaign involves an integrated, multi-platform strategy, including social media.
6. Crate and Barrel's digital-only catalog, "Crate&kids," debuted on Pinterest as part of their marketing initiatives.
7. Digital partnerships, like a co-branded marketing campaign, have been utilized to reach a broader audience.
8. Crate and Barrel aligns with the Human Rights Campaign, showcasing a commitment to inclusivity.