CPB London - Imagine Campaign
CPB London takes a thought-provoking approach by prompting individuals to visualize a gender-neutral world. The simplicity of the campaign's message, coupled with powerful imagery, encourages viewers to confront the pervasive nature of gender bias in their daily lives.
The focus on BreakTheBias, aligning with the theme of International Women's Day. It utilizes a nationwide poster campaign to bring attention to everyday gender biases, prompting viewers to reflect on and challenge these biases.
Targeting - A broad audience, aiming to reach Individuals of all ages, genders, and backgrounds. By addressing the universal issue of gender bias, CPB London seeks to create awareness and foster a collective commitment to eliminating bias across society.
TARGET AUDIENCE
About the
Campaign -
CPB London takes a thought-provoking approach by prompting individuals to visualize a gender-neutral world. The simplicity of the campaign's message, coupled with powerful imagery, encourages viewers to confront the pervasive nature of gender bias in their daily lives.
Core Theme of the Campaign -
- Envisioning Equality: Imagine Campaign visualizes a future where gender plays no role in shaping opportunities.
- Aligned with International Women's Day: Launched on this significant day, the campaign resonates with the global theme of BreakTheBias.
- Nationwide Poster Campaign: Utilizes a widespread poster initiative to bring the message to diverse communities.
- Encourages Reflection: Prompts individuals to reflect on their own biases and societal norms related to gender.
- Simple Yet Powerful: The campaign's strength lies in its simplicity, making a profound impact with straightforward messaging.
- Promoting Gender Neutrality: Challenges viewers to think beyond traditional gender roles and norms.
- Broad Audience Reach: Targets individuals of all ages and backgrounds to create widespread awareness.
- Fostering Collective Action: Aims to inspire collective efforts in eliminating gender bias from everyday life.