Coldwell Banker - The Home of the Brave
The campaign uniquely combines real estate expertise with community service, demonstrating how businesses can play a pivotal role in addressing social issues. For example, Coldwell Banker agents have organized events and donations to support the Home of the Brave Foundation, directly impacting the lives of veterans.
A significant highlight of this campaign is the collaboration with the Home of the Brave Foundation, which provides shelter and support to homeless veterans. Coldwell Banker has actively participated in fundraising efforts, contributing to the construction of facilities like a new shelter for female veterans and their children.
The primary audience includes veterans seeking housing assistance, their families, and the broader community interested in supporting veterans' causes. Additionally, real estate professionals and clients who value corporate social responsibility are key targets.
TARGET AUDIENCE
About the
Campaign -
The campaign uniquely combines real estate expertise with community service, demonstrating how businesses can play a pivotal role in addressing social issues. For example, Coldwell Banker agents have organized events and donations to support the Home of the Brave Foundation, directly impacting the lives of veterans.
Core Theme of the Campaign -
1. Veteran Support: The campaign focuses on providing housing and support services to veterans in need.
2. Strategic Partnerships: Collaborations with organizations like the Home of the Brave Foundation enhance the campaign's impact.
3. Community Engagement: Coldwell Banker agents actively participate in fundraising and support activities for veterans.
4. Service Expansion: Efforts include developing new shelters and facilities tailored for veterans and their families.
5. Corporate Responsibility: The campaign exemplifies how businesses can address social issues and support community welfare.
6. Educational Outreach: Initiatives aim to raise awareness about veterans' needs and encourage community involvement.
7. Ongoing Commitment: Coldwell Banker continues to seek opportunities to assist veterans, ensuring lasting support.
8. Inspirational Leadership: The campaign showcases leadership in corporate social responsibility within the real estate industry.