Clorox - What Comes Next
Clorox creatively positions itself as a partner in navigating uncertainties, tying cleanliness to a hopeful future.
Emphasizes adapting to new normals and finding positivity amid challenges, symbolized by the Clorox brand.
Targeting - Households and individuals seeking a positive mindset shift post-pandemic.
TARGET AUDIENCE
About the
Campaign -
Clorox creatively positions itself as a partner in navigating uncertainties, tying cleanliness to a hopeful future.
Core Theme of the Campaign -
1. Clorox taps into the zeitgeist of post-pandemic life, acknowledging challenges while fostering optimism.
2. The campaign uses relatable scenarios, depicting everyday moments of adaptation and resilience.
3. Highlighting Clorox products, it suggests cleanliness as a crucial element in embracing the 'what comes next.'
4. Social media engagement is a cornerstone, with user-generated content showcasing personal stories of resilience.
5. Collaborations with influencers amplify the message, encouraging a community spirit.
6. Interactive elements like quizzes and challenges invite audience participation.
7. Limited edition product releases tie in with the campaign theme, creating a sense of exclusivity.
8. Metrics include sentiment analysis, tracking positive brand associations post-campaign.