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Clearscore - Its time to be clear campaign

ClearScore adds a human touch to promote its credit score app, demonstrating how understanding and improving one's credit score can lead to achieving personal goals

The campaign stands out for its emotion-led approach, breaking the mold in the financial sector by integrating a sentimental storyline about a son achieving financial freedom

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Targeting - Individuals looking to enhance their financial responsibility and improve their credit score. It aims at those navigating economic challenges and seeking clarity in their financial journey[

TARGET AUDIENCE

About the

Campaign -

ClearScore adds a human touch to promote its credit score app, demonstrating how understanding and improving one's credit score can lead to achieving personal goals

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Core Theme of the Campaign - 

- ClearScore's campaign educates on the benefits of a healthy credit score during tough economic times.

- The emotional storytelling approach, unusual in the financial sector, sets the campaign apart.

- It focuses on the theme "It's Time to Be Clear," promoting transparency in financial matters.

- The human touch emphasizes understanding and improving credit scores for personal advancement.

- The campaign resonates with individuals striving for financial clarity amid economic uncertainties

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