City Furniture - Designed for Love
Departing from traditional product-centric advertising, "Designed for Love" focuses on storytelling that places customers at the heart of the narrative, showcasing how furniture serves as a backdrop to life's significant events.
The campaign's centerpiece is a series of commercials portraying intimate life momentse�such as celebrating a birthday, feeling a baby's first kick, witnessing a child's first steps, and enjoying a family movie nighte�demonstrating how City Furniture's products are integral to these experiences.
The campaign primarily targets "Confident Curators"e�individuals who thoughtfully select items that reflect their personal style and enhance their home's ambiance, valuing both aesthetics and functionality.
TARGET AUDIENCE
About the
Campaign -
Departing from traditional product-centric advertising, "Designed for Love" focuses on storytelling that places customers at the heart of the narrative, showcasing how furniture serves as a backdrop to life's significant events.
Core Theme of the Campaign -
1. Emotional Storytelling: The campaign uses commercials to depict relatable life events, emphasizing the emotional value of furniture in everyday moments.
2. Customer-Centric Approach: By focusing on the customer's perspective, the campaign highlights how City Furniture's products support and enrich personal experiences.
3. Brand Differentiation: It underscores City Furniture's commitment to community involvement, extensive product selection, exceptional shopping experience, and high value.
4. Multi-Channel Rollout: The campaign is presented across various platforms, including TV, social media, radio, billboards, and direct mail, ensuring broad reach and engagement.
5. Website Integration: Elements of the campaign are incorporated into the City Furniture website, providing a cohesive and immersive brand experience for online visitors.