Citizen - Better Starts Now
An intriguing aspect is the campaign's focus on the continuous pursuit of improvement, urging individuals to recognize the potential for positive change in every moment and take small steps toward a better future.
The empowering message, emphasizing that the moment to initiate positive change is always present, encouraging wearers to start making a difference in the present.
Targeting - Individuals who value the idea of continuous improvement, positive change, and aspire to make a meaningful impact in their lives and the world around them.
TARGET AUDIENCE
About the
Campaign -
An intriguing aspect is the campaign's focus on the continuous pursuit of improvement, urging individuals to recognize the potential for positive change in every moment and take small steps toward a better future.
Core Theme of the Campaign -
1. Empowering Message: "Better Starts Now" encapsulates the empowering idea that the journey towards positive change begins in the present moment, urging individuals to take proactive steps.
2. Continuous Improvement: The campaign doesn't emphasize a specific endpoint but encourages a mindset of ongoing improvement, reinforcing the belief that positive change is a perpetual journey.
3. Timeless Relevance: With the phrase "Better Starts Now," the campaign communicates a timeless and universal message, suggesting that the opportunity for positive change is ever-present, irrespective of external factors.
4. Timepiece Symbolism: As Citizen is a watchmaker, the campaign cleverly incorporates the symbolism of timepieces, aligning the concept of continuous improvement with the precision and reliability associated with Citizen watches.
5. Inspirational Narratives: The campaign may feature inspirational stories of individuals who have embraced the "Better Starts Now" philosophy, demonstrating how small, intentional actions can lead to significant positive outcomes.
6. Sustainability Focus: Given the contemporary emphasis on sustainability, the campaign may highlight how making conscious choices in the present can contribute to a more sustainable and positive future.
7. Multichannel Approach: Citizen likely employs a multichannel strategy, utilizing digital platforms, social media, events, and partnerships to disseminate the campaign's message and engage a wide audience.
8. Community Engagement: "Better Starts Now" might foster a sense of community among individuals who resonate with the campaign, creating a space for shared stories, tips, and actions towards positive change.
9. Product Integration: The campaign may integrate specific Citizen products, showcasing how their timepieces serve as reminders of the continuous journey towards improvement and the brand's commitment to quality.