Choice Hotels International - Check Into More
A standout feature of the campaign is the introduction of the "Time Off Tooolbox," which offers customizable time-off request videos and out-of-office message generators voiced by Keegan-Michael Key. This interactive tool adds a humorous touch to the campaign, engaging travelers in a fun and relatable way.
Departing from traditional hotel advertising, the campaign leverages Keegan-Michael Key's comedic appeal to personify the concept of maximizing vacation potential. This approach not only entertains but also effectively communicates Choice Hotels' message of enriching travel experiences.
The campaign targets a broad audience, including families, young professionals, and business travelers seeking diverse and enriching travel experiences. It appeals to those who value both comfort and adventure in their accommodations.
TARGET AUDIENCE
About the
Campaign -
A standout feature of the campaign is the introduction of the "Time Off Tooolbox," which offers customizable time-off request videos and out-of-office message generators voiced by Keegan-Michael Key. This interactive tool adds a humorous touch to the campaign, engaging travelers in a fun and relatable way.
Core Theme of the Campaign -
1. Celebrity Endorsement: Keegan-Michael Key brings humor and relatability as the "Vacation Maximization-er," guiding travelers to enhance their trips with Choice Hotels.
2. Interactive Tools: The "Time Off Tooolbox" provides engaging resources like customizable time-off request videos and out-of-office messages, adding a playful element to trip planning.
3. Diverse Brand Portfolio: Choice Hotels offers a wide range of accommodations, from upscale properties like Radisson and Cambria to budget-friendly options like Quality Inn and Comfort, catering to various traveler preferences.
4. Rewarding Loyalty: The Choice Privileges program enhances guest experiences with benefits such as RewardSaver room rates and the ability to redeem points for premium room features.
5. Strategic Media Placement: The campaign utilizes a video-first approach across platforms like Hulu, Disney, Peacock, and Amazon, ensuring widespread visibility and engagement with target audiences.