Chipotle - Water Cup Candle
The campaign humorously addresses a common customer behavior, transforming it into a fun and engaging product that resonates with fans of the brand.
Each purchase of the candle included a unique promo code for a free lemonade at Chipotle, which cleverly ties back to the theme of the campaign.
The campaign primarily targets Chipotle's young adult demographic, especially those who frequent fast-casual dining spots and appreciate quirky, relatable marketing.
TARGET AUDIENCE
About the
Campaign -
The campaign humorously addresses a common customer behavior, transforming it into a fun and engaging product that resonates with fans of the brand.
Core Theme of the Campaign -
1. Launched on National Lemonade Day to celebrate the brand lemonade fans.
2. Priced at $28, the candle became an instant hit and quickly sold out.
3. It serves as a fun nod to the long-standing joke among customers about sneaking lemonade.
4. The campaign generated significant media attention and social media buzz.
5. Chipotle cleverly combined a limited-time product with a promotion that incentivizes store visits.
6. The design and concept effectively blend humor with brand loyalty, enhancing customer engagement.
7. The product's success illustrates the effectiveness of relatable marketing tactics in attracting a target audience.