Chewy - Unbox the Love Campaign
Unbox the Love goes beyond material gifts, emphasizing the creation of lasting memories and the shared joy between pets and their owners during the holiday season.
The campaign encourages pet owners to share the love by unboxing special gifts for their furry friends, fostering a sense of warmth and connection during the holidays.
Targeting - Pet owners and animal lovers who want to make the holiday season special for their pets.
TARGET AUDIENCE
About the
Campaign -
Unbox the Love goes beyond material gifts, emphasizing the creation of lasting memories and the shared joy between pets and their owners during the holiday season.
Core Theme of the Campaign -
1. The campaign is centered around creating joyous holiday experiences for pets and their owners.
2. Chewy encourages pet owners to unbox special gifts for their furry friends.
3. The focus is not just on material gifts but on fostering a sense of warmth and connection.
4. "Unbox the Love" aims to create lasting memories during the festive season.
5. The campaign is part of Chewy's holiday initiatives.
6. Special events, such as the "Chewy Chamber of Horrors," add a fun twist to the campaign.
7. Chewy encourages participation in the Chewy City Contest, adding a community element to the campaign.
8. The campaign promotes the idea that the act of giving brings joy not only to pets but also to their owners.
9. "Unbox the Love" aligns with Chewy's commitment to enhancing the bond between pets and their families.
10. Through the campaign, Chewy aims to celebrate the festive season by spreading love and happiness among pet households.