Ceridian - Humanize HR
The campaign's innovative approach lies in its use of AI to humanize HR data, transforming it from mere numbers into actionable insights that improve employee experiences. By overcoming adoption barriers with clear AI ethics principles, Ceridian ensures that technology serves to support and empower the workforce, aligning with the campaign's goal to make HR more human-focused.
A key highlight is the introduction of Dayforce People Programs, an intelligent solution designed to simplify various HR initiatives such as wellness challenges, mandatory training, and volunteer activities. This platform utilizes data-driven insights to automate communications and segment the workforce effectively, enhancing engagement and participation.
The primary audience includes HR professionals and organizations seeking to enhance their HR processes through technology. The campaign also appeals to employees who benefit from more personalized and efficient HR services, aiming to improve overall employee engagement and satisfaction.
TARGET AUDIENCE
About the
Campaign -
The campaign's innovative approach lies in its use of AI to humanize HR data, transforming it from mere numbers into actionable insights that improve employee experiences. By overcoming adoption barriers with clear AI ethics principles, Ceridian ensures that technology serves to support and empower the workforce, aligning with the campaign's goal to make HR more human-focused.
Core Theme of the Campaign -
1. AI-Driven Solutions: Ceridian integrates AI into HR processes, automating tasks like time tracking and attendance, which reduces administrative burdens and allows HR professionals to focus on strategic initiatives.
2. Enhanced Employee Experience: By implementing self-service features and AI assistants, Ceridian empowers employees to manage their HR-related tasks, such as clocking in, requesting time off, and viewing schedules, leading to increased satisfaction and engagement.
3. Strategic HR Initiatives: Ceridian's solutions enable HR to move beyond administrative duties, focusing on strategic activities like talent management and employee development, thereby adding greater value to the organization.
4. Data-Driven Insights: The use of AI allows HR professionals to gain real-time insights into workforce management, facilitating data-driven decision-making that enhances organizational effectiveness.
5. Ethical AI Practices: Ceridian emphasizes the importance of clear AI ethics principles, ensuring that AI technologies are implemented transparently and responsibly, fostering trust among users.