Celine - Le Rouge Beaute Campaign
By featuring Ever Anderson, daughter of actress Milla Jovovich, Celine bridges generational beauty ideals, blending classic Parisian allure with contemporary youthfulness. This choice reflects a seamless fusion of timeless elegance and modern sophistication.
The centerpiece of the campaign is the "Rouge Triomphe" lipstick, symbolizing Parisian elegance and serving as the foundation for Celine's expanding beauty line. This product exemplifies the brand's commitment to high-quality, timeless beauty essentials.
The campaign appeals to individuals who appreciate luxury beauty products with a classic yet modern aesthetic, targeting both long-time Celine enthusiasts and a younger demographic seeking sophisticated elegance.
TARGET AUDIENCE
About the
Campaign -
By featuring Ever Anderson, daughter of actress Milla Jovovich, Celine bridges generational beauty ideals, blending classic Parisian allure with contemporary youthfulness. This choice reflects a seamless fusion of timeless elegance and modern sophistication.
Core Theme of the Campaign -
1. Debut Beauty Line: Celine introduces its first-ever beauty collection, expanding beyond fashion into cosmetics.
2. Signature Product: The "Rouge Triomphe" lipstick stands as the collection's flagship item, embodying Parisian chic.
3. Elegant Packaging: Encased in a faceted gold sheath with Celine's monogram, the lipstick doubles as a luxury accessory.
4. Star Power: Featuring Ever Anderson, the campaign connects classic beauty with youthful vibrancy.
5. Photographic Excellence: Hedi Slimane's photography captures the essence of Celine's aesthetic, blending classic and contemporary elements.
6. Comprehensive Collection: The full "Le Rouge Celine" line, launching in January 2025, will offer 15 satin-finish shades, catering to diverse preferences.
7. Luxury Expansion: This beauty line signifies Celine's strategic move to broaden its luxury offerings, aligning with its fashion identity.
8. Global Availability: Following a pre-launch at select locations, the collection will be available worldwide, making Celine's beauty products accessible to a broad audience.