Casio - Barbie-Themed G-Shock Watch
This collaboration merges G-SHOCK's proven toughness with Barbie's signature flair, resulting in a timepiece that celebrates both resilience and style, appealing to fans of both brands.
The watch showcases a sleek pink aesthetic with Barbie logos at the 3 o'clock position and on the band loop, a heart-shaped motif on the inset dial at 9 o'clock, and the iconic Barbie silhouette etched on the case back.
The campaign targets individuals who appreciate bold fashion statements, fans of Barbieā¢, G-SHOCK enthusiasts, and those seeking a durable yet stylish accessory that embodies empowerment and self-expression.
TARGET AUDIENCE
About the
Campaign -
This collaboration merges G-SHOCK's proven toughness with Barbie's signature flair, resulting in a timepiece that celebrates both resilience and style, appealing to fans of both brands.
Core Theme of the Campaign -
1. Vibrant Design: The watch features a monochromatic pink color scheme with subtle variations, embodying Barbie's iconic style.
2. Barbie Branding: Incorporates the Barbie logo at the 3 o'clock position and on the band loop, along with a heart-shaped motif on the inset dial at 9 o'clock.
3. Durable Build: Maintains G-SHOCK's renowned shock resistance and 200-meter water resistance, ensuring it withstands various activities.
4. Functional Features: Equipped with world time across 29 time zones, five daily alarms, a stopwatch, countdown timer, and an auto LED light for practicality.
5. Special Packaging: Comes in packaging inspired by classic Barbie doll boxes, enhancing the unboxing experience with a nostalgic touch.
6. Empowerment Message: Celebrates women's empowerment by combining Barbie's legacy of inspiring limitless potential with G-SHOCK's commitment to resilience.
7. Availability: Set for release in March 2025, the watch will be available online and at G-SHOCK stores, G-Factory, and authorized Casio dealers.
8. Collectible Appeal: This limited-edition timepiece appeals to collectors and fans, offering a unique blend of fashion and functionality.