Carrefour - Food for All
By evolving its brand signature to "Were all entitled to the best, at the best price," Carrefour underscores its dedication to balancing quality and affordability, ensuring that sustainable food choices are within everyone's reach.
The campaign emphasizes six key commitments, including offering the most affordable organic brand, prioritizing local production, and enhancing transparency about product origins and compositions.
The campaign targets health-conscious consumers, environmentally aware individuals, and those seeking quality food products at reasonable prices.
TARGET AUDIENCE
About the
Campaign -
By evolving its brand signature to "Were all entitled to the best, at the best price," Carrefour underscores its dedication to balancing quality and affordability, ensuring that sustainable food choices are within everyone's reach.
Core Theme of the Campaign -
1. Affordable Organic Options: Carrefour commits to offering the most affordable organic brand on the market, making healthy choices accessible to a broader audience.
2. Quality and Value: The private label aims to provide the best quality-price ratio, combining taste, accessibility, and health benefits.
3. Responsible Sourcing: Through the Carrefour Quality Line, the campaign ensures fresh, good, and responsibly sourced products.
4. Local Production Focus: Prioritizing local production in each country supports local economies and reduces environmental impact.
5. Plant-Based Offerings: Carrefour aims to provide the largest and most accessible plant-based product range on the market.
6. Transparency: The campaign enhances transparency regarding product origins and compositions, empowering consumers to make informed choices.
7. Global Reach: Launched in October 2024, the campaign is deployed in six countries: France, Spain, Italy, Belgium, Poland, and Romania.
8. Comprehensive Marketing: The campaign utilizes various channels, including TV, online videos, social media, outdoor advertising, and in-store promotions, to reach a wide audience.